About Us
We Built Pay Assist Because the Payments Industry Deserves Better Than a Hold Queue
Every day, acquirers, ISOs, ISVs and payment facilitators absorb thousands of inbound queries from merchants and cardholders asking questions that live payment data already knows the answer to. We built Pay Assist to close that gap.
THE PROBLEM WE SET OUT TO SOLVE
Payment support has not kept pace with payment technology.
The payments industry has invested billions in processing infrastructure, fraud detection, and real-time settlement. Yet when a merchant calls to ask why their payout does not match their transaction volume, or a cardholder wants to know the status of a disputed transaction, the answer still depends on a human agent manually pulling data from multiple systems.
That is not a technology problem. It is an integration problem. And it is one we have solved.
Pay Assist connects directly to live transaction, settlement, remittance, and chargeback data and puts that intelligence to work the moment a query is raised. By voice, by message, in real time, with no human intervention required.
BUILT BY TWO INDUSTRY SPECIALISTS
Payments infrastructure meets enterprise AI communication.
Synapto — The Payments Infrastructure Partner
Synapto is a modern payments partner built for businesses of every size, from independent merchants to established SaaS platforms and marketplaces. Synapto provides embedded payments, split payouts, revenue share models, and working capital solutions through a single, developer-friendly platform.
Synapto brings to Pay Assist the live payments data infrastructure, settlement intelligence, and deep acquirer relationships that make real-time query resolution possible. Where most AI voice solutions are working from static knowledge bases, Pay Assist is working from live transaction data, because Synapto is the payments layer underneath it.
CX Assist — The AI Communication Partner
CX Assist is the AI-human hybrid communication platform trusted by over 500 enterprise partners across the UK. CX Assist provides the AI voice agents, omnichannel messaging, intelligent escalation, and enterprise compliance infrastructure that Pay Assist is built on.
CX Assist has handled over two million calls, maintained 99.9% uptime, and achieved SOC 2, ISO 27001, and UK GDPR certification. Pay Assist does not build AI infrastructure from scratch. It applies a proven, enterprise-grade communication platform to the specific data environment and compliance requirements of the payments industry.
What CX Assist contributes
- ✓AI voice agent infrastructure trained on payments terminology
- ✓Omnichannel query handling across voice, SMS, WhatsApp, and email
- ✓Intelligent escalation and human handoff workflows
- ✓Enterprise compliance and security architecture
- ✓White-label deployment capability for ISOs and ISVs
OUR APPROACH
Boring problems. Serious results.
The most valuable thing Pay Assist does is not the most exciting thing to describe. Resolving a merchant's settlement query in 40 seconds instead of 20 minutes won't make headlines. But it removes a cost from your P&L, retains a merchant who might otherwise have churned, and frees your operations team to focus on work that actually requires human judgement.
We focus on the high-volume, data-driven, repeatable queries that consume your support resource. We resolve them at scale, with full compliance, and with a complete audit trail. The savings start on day one. So does the retention.
And for PSPs who want to go further, Pay Assist is a product you can resell. Your merchants get a verticalised AI support layer. You get a new revenue line and a stronger reason for them to stay.
COMPLIANCE AS STANDARD
Built for the regulatory environment of financial services.
Pay Assist is architected for financial services compliance from the ground up. Card data is never captured or stored through the voice layer. All payment interactions are handled via secure, tokenised payment link generation. Every interaction is logged, auditable, and configurable for your specific regulatory obligations.
WHERE WE ARE HEADED
Starting with payments. Built for the broader financial services stack.
Pay Assist launches with a focus on the acquiring and ISO market. Our roadmap extends into insurance claims query resolution, lending and credit servicing, and broader financial services support automation.
The data integration model is the same. The compliance architecture is the same. Only the vertical changes.
If you are in financial services and you have a high-volume query problem that live data should already be solving, we would like to talk to you.
Part of the Assist family
Pay Assist is part of the Assist family — a group of specialist brands built on the same AI and communications infrastructure. Each brand focuses on a specific industry, from healthcare and care to payments and IT. You can explore all of them at the bottom of this page.
